Real Estate Sample Marketing Plan

Find public records for client and print out

Create CMA for client

Meet with client to introduce ourselves and our services

Explain real estate agency agreement/relationship

Show public record printout to client and verify information

Explain listing agreement and answer all questions

Get driver license and Social security number from client

Get title insurance policy and survey from client

Discuss showing instructions with owner

Fill out real estate listing agreement

Create special marketing plan with and for owner

Take measurements

Make copies for property owner and start a file

Give seller tips that help sell the home faster

Give vendors list to client

Get necessary condo docs and applications

Contact home owners or condo association

Copy Question and Answer sheet and rules and regulations

Make sure recent budget is available

Give information on Mold

Talk about Homeowners/Condo disclosure

Take regular photos

Take digital photos

Order a photo CD

Write up remarks for property

Submit real estate Listing to MLS system

Install Lock box

lock box lockbox

Install real estate sign and riders in the yard

Order appraisal

Meet with appraiser

Explain property appraisal to client

Bring sign in Realtor and Realtor questionnaire to the home

Show MLS print out to client and verify information

Create booklet for property

Provide seller with calendars, pens, business cards etc

Meet with mortgage broker to find attractive financing for buyers

Offer no down payment loans

Offer pre qualification in one day

Explain the whole real estate buying and selling process

Make appointment with client to go over sales contact in detail

Introduce new listing on weekly pitch session at the board of Realtors

Display property in office window

Advertise listing on the internet,
on sites like
SouthBeaches.info
AnneHensel.com
Homes.com
Realtor.com
Trulia.com
Zillow.com
Harmonhomes.com
Tampabayrealtor.com
27 German Realtor websites
St Pete Times website
and many many more

Show property to all agents in our office

Discuss brokers open with client find a date

Take client on a tour to see other listings in St. Pete

Prepare brokers open,

Create flyer and fax to all other Offices in the area

Visit other Realtors and offices to deliver colored flyer

E mail flyer to out of the area Realtors

Order food and drinks for brokers open

Remind everybody in person the day of the event

Hold Brokers open

Discuss outcome with property owner

Advertise these web pages aggressively

Give owner advertising cards for friends and family

Keep seller informed every step of the way

Prepare photo ad for magazine Pinellas Home search

E mail listing to potential real estate buyer in our database

E mail listing to European contacts

Submit listing to 27 Realtors in Germany

Agree on a date for open house

Put ad in St. Pete Times for open house

Advertise open house in MLS system

Advertise open house on AnneHensel.com

Try to get other Realtors to participate in open house event

Install open house sign days ahead in front yard

Prepare open house, signs, balloons, print out, flyers etc.

Hold open house

Meet with seller to discuss the outcome of open house

Get ideas and input from owner

Follow up on open house buyers

Update owner on new listings and sales in his area.

Please understand that this is only a sample marketing plan to sell you property here in saint Petersburg Tampabay. Every house or condo requires a different approach and times and real estate market conditions are changing constantly.

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